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Why a keyword domain?  

Numerous factors determine the success or failure of a business and many business owners underestimate how dramatically owning a generic domain name could shift the balance of power in their favor. 

Some of the top reasons to secure a keyword domain include: 

Professional Credibility
Consumers naturally tend to associate generic keyword domains with market leadership, and a customer's first impression of your business comes from your domain name.  A domain like overstock.com carries far greater authority than, say, excessstuff4sale.biz. 

Generate Leads and Acquire Visitors
Popular search engines like Google, Yahoo and Bing use your domain name to gather which terms to rank your website for.  Thus, if you don't own a domain name corresponding to the key product or service you offer and where you offer it, you're depriving yourself of a valuable source of highly qualified business leads. 

Protect Your Brand and Block Competitors
Purchase the keyword domain name that corresponds to your business type and where your business is before your competitors do.  Because you can redirect as many domain names as you wish to a single website, many businesses purchase domain names corresponding to products or services they offer to help increase their reach, forcing competitors to spend significantly more to achieve the same benefits.